Free Live Training · Thursday, August 20 · 1:00 PM EST

Zero To Sticky

How to build an addictive welcome flow that converts first-time shoppers into lifelong customers — the exact 4-email framework, the mistakes costing you revenue, and quick wins you can apply this week.

Live training, Thursday August 20 at 1:00 PM EST — join link goes straight to your inbox.

The problem

Most brands think their welcome email is enough. It's costing them thousands.

01

One email isn't a flow. A single "welcome to the fam" doesn't earn trust before asking someone to buy something they've never tasted or tried.

02

Generic messaging, delayed sends, and an offer that's never reinforced. Three of the six mistakes we'll break down live, each one quietly leaking revenue.

03

No testing, and nothing that feels real. Customers rally behind a person or a product they feel connected to — most welcome flows never let them.

The anatomy of a high-converting welcome flow

Four emails. One framework. Timed, tested, and built to sell.

Email 1

Deliver the Promise

Sent within 3 minutes of signup. The lead magnet, the expectation-setter, and the soft CTA that earns a reply.

Email 2

Share Your Story

24 hours later. The founder story and mission message that builds the emotional connection product alone can't.

Email 3

Highlight the Product

Day 3–4. Sourcing, process, UGC, and the proof that this is worth trying.

Email 4

Reinforce the Offer

Day 6–7. The objection-handling, urgency-building close that finally converts.

Who this is for

Built for the person running the list, not managing an agency doing it.

Come if you're

  • An early-stage DTC/CPG founder writing your own emails right now
  • An in-house lifecycle marketer at a smaller food & bev brand
  • Sitting on a welcome series you haven't touched since launch

Skip it if

  • Your welcome flow already converts north of 25%
  • You're not the one who touches Klaviyo, day to day
  • You're looking for a done-for-you agency pitch
JR

Your host

Jason A. Reis

Lifecycle Marketing Consultant & Speaker for CPG + DTC Brands

I've spent the last several years building retention programs for food, beverage, and CPG brands — the hands-on-keyboard kind, not slide decks. This session is the same playbook I use with clients, condensed to what you can build in ninety minutes.

$1.5M incremental revenue, Kiss Products retention program
$0→$1M ImpressManicure, first 12 months
$35K MRR new service line at NetElixir, 90 days from $0

One more thing

Retention Lab is opening its founding cohort — capped at 10.

A small, hands-on community for founders and in-house marketers building real lifecycle marketing skill — not another course to leave unfinished. Direct feedback on your actual flows, not a Slack channel with a course dumped in it. Attendees get first access to apply.

Details shared live on the training

Thursday, August 20 · 1:00 PM EST

Zero To Sticky before you build another welcome series from scratch.

Free, live, ninety minutes. Leaves you with a 4-email framework you can ship the same week.

No spam. Just the join link and a reminder the day of.