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The Full Story

A Decade
of Building
What Works

Over ten years spent at the intersection of data, strategy, and creative execution, building marketing programs that do not just look good but compound into lasting competitive advantages for the brands that trust them. That photo is accurate. The research never stops. But the frameworks did not come from books. They came from years inside real brands, managing real budgets, and solving problems that had no clean playbook. The reading informs the thinking. The work shapes it.

Jason A. Reis, lifecycle marketing consultant and author, holding The E-commerce Marketing Strategy Workbook
Background

The Specialist Who Sees the Whole Board.

I've spent over a decade building marketing programs for some of the most recognized names in CPG and DTC. Programs built to develop customers who stay, spend more, and eventually refer others. That's a fundamentally different design problem than driving clicks.

What started as a deep interest in digital marketing became a focused specialization: the intersection of owned channel strategy, retention architecture, and data-driven personalization. Email and SMS are not tactics in my playbook. They are the foundation of the lifecycle systems I build for every brand I work with.

Across senior roles at A.T. Cross, KISS Products, and GOAT USA, I've managed multimillion-dollar budgets, led cross-functional teams, and built digital ecosystems across Magento, Adobe Commerce, Salesforce Commerce Cloud and Shopify. The work spans beauty, fashion, wellness, and lifestyle. Categories where brand trust is not a talking point. It is the product.

I do not see email and SMS as isolated channels. I see them as the connective tissue of a brand's entire customer relationship. Every welcome series, post-purchase flow, win-back campaign, and VIP sequence is part of a larger architecture designed to move customers through a journey that compounds in value over time.

My view on AI is not complicated. I've spent a lot of time intentionally introducing it into workflows that used to be entirely human, studying where it genuinely improves output and where it falls short without human oversight. AI is not a headcount replacement strategy. It is a way to strengthen the output of the people an organization already has. That distinction matters, and not enough people in marketing actually make it.

Jason A. Reis, Associate Director of Client Strategy at NetElixir and CPG DTC marketing consultant
Career

Where I've
Built

NetElixir
Current
Associate Director, Client Strategy

I direct marketing strategy for a portfolio of CPG and DTC brand clients, overseeing SEO/GEO as well as lifecycle, email, and SMS programs built on deep personalization, behavioral segmentation, and full-funnel thinking that drives measurable retention and revenue growth.

GOAT USA
Prior Role
Digital Marketing Strategist

I developed and executed digital marketing strategy for one of the fastest-growing Athleisure brands, supporting e-commerce growth, customer acquisition, and owned channel programs across a DTC operation that was growing fast and needed infrastructure to match.

A.T. Cross
Prior Role
Director of Global Ecommerce

I directed global e-commerce strategy for A.T. Cross, leading international market expansion, digital channel growth, and the redevelopment of the direct-to-consumer buildout across a brand with decades of premium heritage.

KISS Products
Prior Role
Senior Manager, Web Development

I led web development and digital operations for a global beauty brand, managing the e-commerce technology stack and the infrastructure that powered direct-to-consumer and retail sales at scale.

Published Work Author, The E-commerce Marketing Strategy Workbook. A step-by-step Guide
What I Believe

The Principles
That Drive the Work

01

Retention Before Acquisition

The most expensive customer is always the next new one. Keeping and growing existing customers is the highest-leverage work in DTC marketing.

02

Personalization Is Infrastructure

Real personalization is not a subject line with a first name. It is a system built on behavioral data, segmentation logic, and content architecture that makes every message feel genuinely relevant.

03

Owned Channels Are the Moat

Email and SMS are the only channels where the brand controls the relationship, owns the audience, and is not renting attention from a platform. Build them like they matter, because they do.

04

AI Strengthens, It Does Not Replace

The goal of introducing AI into a workflow is not to eliminate the human doing that work. It is to make them better at it. Organizations that treat AI as a headcount reduction tool are making a short-term trade for a long-term loss. The ones who use it to raise the ceiling on what their teams can produce win.

Capabilities

The Full
Stack

Lifecycle, Email & SMS

Welcome Series Architecture Post-Purchase & Win-Back Flows Klaviyo & ESP Management Behavioral Segmentation Campaign Strategy & Execution Deliverability & Performance

E-Commerce Technology & Operations

Shopify Adobe Commerce Amazon Marketplace Web Development & Site Architecture Digital Operations Management Conversion Rate Optimization

Client & Brand Strategy

Marketing Consulting & Advisory Brand Positioning Omnichannel Strategy Customer Roadmapping LTV & Revenue Modeling Budget Planning & Optimization

Human + AI Systems

AI Workflow Integration Predictive Personalization Content Generation at Scale Testing & Optimization Loops Human Oversight Frameworks AI Tool Evaluation & Strategy
Common Questions

Quick Answers

What do you specialize in?

Lifecycle marketing strategy for CPG and DTC brands, with deep expertise in email marketing, SMS programs, and highly personalized customer retention systems built on behavioral segmentation and automation.

What topics can you speak on?

I speak on AI in email marketing, hyper-personalization strategy, lifecycle marketing for CPG and DTC brands, email and SMS as revenue infrastructure, and the human plus AI approach to modern marketing. He is available for keynotes, panels, and podcast interviews nationwide.

How can I schedule you for my podcast or youtube channel?

LinkedIn is the best place to reach me for podcast appearances and speaking engagements. I have appeared on multiple podcasts such as AOV Labs 10 Minute Ecom and Content Amplified, and am actively seeking new podcast and youtube channel opportunities.

What platforms and tools do you work with?

I have hands-on experience with Klaviyo, OmniSend, Listrak, Shopify, Adobe Commerce/Magento, as well as the broader e-commerce technology stack. As a LAMP Stack developer I have built and managed digital operations for global brands across beauty, wellness, fashion, and sports performance.

Let's Work Together

Ready to
Build Something?

Whether you want to talk lifecycle strategy, explore a project, or have me on your podcast. LinkedIn is the best place to reach me.

Connect on LinkedIn Podcast Appearances