The Flow Depth Benchmark

Find Your Flow Leak.

I keep finding the same thing when I audit CPG and DTC brands: a welcome series that stops at one email and a cart flow (automation, journey, whatever your platform calls it) that never got built past the first reminder. Five quick questions, no report to pull, and the number you get back is scaled to your category, not one flat estimate for every brand that fills this out.

Step 1 of 5

Your Category

What best describes your brand?

This adjusts the benchmark, a supplement brand and a furniture brand shouldn't get the same math.

Average order value ($)

Welcome Series

Roughly how many new email/SMS signups do you get per month?

A ballpark estimate is fine.

How many emails are in your welcome series right now?

Enter 0 if new signups don't get an automated welcome flow at all.

Abandoned Cart

Roughly how many abandoned carts do you get per month?

A ballpark estimate is fine, no need for an exact report.

How many emails are in your abandoned cart flow right now?

Enter 0 if you don't have an automated cart recovery flow at all.

One More Thing

SMS is layered into these flows, not just email

That's everything I need to run the numbers.

Your Flow Depth Benchmark Is Ready

Tell me where to send it.

Name

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