I architect and build the retention systems myself: email, SMS, segmentation, and automation, inside the platform, not just on a slide. Project or retainer, for CPG and DTC brands that need the system built and running.
Brands reach out with an ESP already in place, but no real segmentation or flow architecture behind it, or email and SMS revenue that's plateaued and needs someone hands-on, not another strategy deck.
I don't hand off a plan for someone else to build. I build the flows, the segments, and the automation myself, inside Klaviyo or your platform of choice.
What's included:
Full lifecycle audit and architecture: welcome, browse and cart abandonment, post-purchase, win-back, and VIP flows.
Behavioral and predictive segmentation built directly in your ESP, not a spreadsheet of ideas.
Deliverability and list health review, so the flows you build actually reach the inbox.
Campaign calendar and execution support alongside the always-on automation.
Reporting tied to retention revenue, not just opens and clicks.
Every engagement starts with a discovery call and an audit of what's already in place. From there, scope is set around what needs to be built first, whether that's a full lifecycle rebuild or a focused gap: segmentation, deliverability, or a specific flow.
A full audit and architecture of your email and SMS program: welcome series, browse and cart abandonment, post-purchase, win-back, and VIP flows, built on real behavioral segmentation, not just a subject line with a first name.
I build them myself, inside your ESP. Most consultants hand off a strategy deck. I architect the segmentation logic and build the flows directly in Klaviyo or your platform of choice.
Both are available. Most engagements start as a focused build, typically four to eight weeks, and convert to an optional retainer for ongoing campaign strategy, testing, and optimization.
Primarily Klaviyo, alongside Shopify and Adobe Commerce on the ecommerce side. If you're on a different ESP, the segmentation and flow architecture principles carry over.
CPG and DTC brands that already have an ESP in place but whose email and SMS revenue has plateaued, or brands standing up a real lifecycle program for the first time and want it built correctly from the start.
Pricing depends on scope: a focused flow rebuild is priced differently than a full lifecycle architecture with an ongoing retainer. The fastest way to get a real number is a discovery call or the form below.
Tell me a bit about what's in place today and what's not working, and I'll follow up within one business day to set up a discovery call.