Your Silence Score counts the days between a customer's last purchase and the first message built specifically to win them back, email, SMS, push, or a mailer. A weekly blast doesn't count. That's the same email everyone on your list gets, not a response to them going quiet. And this isn't cart or browse abandonment, it's what happens after someone's already spent money with you. Answer 6 questions to see where you stand, plus roughly what that gap is costing you.