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Fractional Head of Ecommerce & Hands-On Lifecycle Marketing Consultant

Jason A. Reis

I work with CPG and DTC brands two ways: as a fractional operator who owns the P&L, the team, and the roadmap, or as a hands-on consultant who builds the retention systems myself, inside the platform, not just on a slide. Most people have done one of those. I do both.

Fractional Head of Ecommerce Lifecycle Marketing Consultant CPG + DTC Human + AI
Book a Discovery Call My Story →
10+
Years Experience
Operator
+ Hands-On Builder
CPG
+ DTC Specialist
Jason A. Reis, Fractional Head of Ecommerce and Lifecycle Marketing Consultant for CPG and DTC brands
The Discipline

Full-Stack
Commerce
for the
Modern
Brand

Full-stack thinking means understanding how every layer of the business connects to the next: merchandising shapes site experience, site experience shapes conversion, conversion shapes retention, retention shows up in revenue. I've operated across that entire chain because I've run the P&L all of it rolls up into.

With over a decade across beauty, wellness, fashion, and lifestyle, including Director-level ecommerce leadership at A.T. Cross, digital operations at KISS Products, and lifecycle programs for GOAT USA, I've operated both sides of the business: the P&L that owns the outcome, and the campaign that gets built inside the platform.

Most ecommerce consultants have never owned a P&L.
Most ecommerce directors don't build automations.
I do both.

Two Ways to Hire Me

Where I
Operate

Need Someone to Run Ecommerce?

Fractional Head of Ecommerce

I own the P&L, the roadmap, and the team, fractional or interim: site experience, channel mix, merchandising, vendor and tech stack decisions, and the operating cadence that ties it all to revenue. For brands that need someone to run the business, not just advise on it.

See How It Works →
Need a Retention Engine Built?

Lifecycle Marketing Consultant

I architect and build the retention systems myself: email, SMS, segmentation, automation, inside the platform, not just on a slide. Project or retainer, for brands that need the system built and running, not just designed.

See How It Works →

Not sure which one fits? A 30-minute call sorts it out fast.

Book a Discovery Call
Proof, Not Just Philosophy

What Actually
Happened

Real programs, real numbers, from engagements across my career. Company names are anonymized below where results are tied to a specific employer, out of respect for those relationships.

+45%
Site traffic growth from an organic strategy, global premium goods brand, six markets.
+25%
Conversion rate lift on the same six-market ecommerce relaunch.
+20%
Year-over-year ecommerce revenue growth, while sustaining 99.5% site uptime.
$0→$1M
Relaunched a beauty brand's flagship ecommerce site to $1M in sales within 12 months.
+$1.5M
Incremental revenue driven by retention programs at that same beauty brand.
+300%
Addressable customer base growth from a Facebook Lead Gen strategy, DTC apparel & CPG brands.
As Fractional / Director Operator
Before Flat organic growth, no unified channel strategy across six markets.
After +45% traffic, +25% conversion, +20% YoY revenue, 99.5% uptime sustained.
18 months as Director of Global Ecommerce, a heritage premium goods brand across US, Canada, and Europe.
As Lifecycle Consultant
Before No dedicated retention program; flagship site at $0 in sales.
After $1M in sales within 12 months, plus $1.5M incremental revenue from retention.
Web development & retention lead, a global beauty brand.
Lifecycle Specialization

Where Retention
Becomes
Revenue

Most brands treat email and SMS as broadcast channels. I build them as relationship infrastructure instead: highly personalized, behavior-driven systems, engineered end to end for relevance, timing, and revenue impact.

Segmentation Deep behavioral and predictive segmentation that sends the right message to the right person, not just the right list.
Automation Multi-step flow architecture triggered by real purchase behavior, browse activity, and engagement signals.
Personalization Dynamic content, product recommendations, and individualized offers that make every send feel 1:1 at scale.
Need a system that drives revenue? Let's talk →
Owned Channel Focus
Email + SMS
The highest-margin revenue channels in DTC, when built right.
Core Philosophy
1:1 at Scale
Personalization that feels human, delivered through systems that scale without your team growing proportionally.
Program Depth
Full Funnel
Welcome → Nurture → Convert → Retain → Win-Back. Every stage architected, not improvised.
AI
AI-Forward Approach

Human + AI:
Not Replacement,
Amplification

The question is not whether to use AI in marketing. It's knowing exactly where it belongs. I introduce AI into workflows that used to be entirely human, and the lesson is consistent: AI is not a headcount replacement strategy. It's a force multiplier for the human capital already in the building.

Human Edge

Where Humans
Lead

  • Brand voice and authentic storytelling
  • Strategic judgment and creative direction
  • Customer empathy and emotional resonance
  • Long-term brand vision and positioning
The Edge
AI Edge

Where AI
Accelerates

  • Pattern recognition across large datasets
  • Predictive segmentation and personalization logic
  • Testing velocity and rapid optimization loops
  • Workflow automation and process efficiency
"AI is not a headcount replacement strategy. It is a way to raise the ceiling on what the human capital you already have can produce."
Jason A. Reis
Start The Conversation

Tell Me
About Your
Brand

Whether you need fractional ecommerce leadership or a lifecycle marketing consultant to build the retention systems, tell me a bit about what you need and I'll follow up within one business day.

Track 01 Fractional Head of Ecommerce — P&L ownership, roadmap, and team leadership.
Track 02 Lifecycle Marketing Consulting — email, SMS, segmentation, and automation, built inside the platform.

No spam, no newsletter drip. I read and reply to every inquiry myself.

Ready When You Are

Let's Build
Something Real

Whether you need someone to run ecommerce or build the retention engine behind it, the fastest way to find out if it's a fit is a 30-minute call.

Book a Discovery Call

Or connect on LinkedIn

Book a Discovery Call